Ways to recover deleted files or folders

There is nothing as troubling as losing vital data on your computer hard drive, USB devices, and so on due to deletions by mistake.

The good news is that you can 100% recover your erased files. In this article, you will pick up some useful ways to manage and secure your data. Here are some ways to successfully recover deleted files.

Beneficial tips to effectively recover deleted files

It’s advisable to stop operating your computer and external storage devices when you lose data. The reason behind this is to protect and retrieve the lost files, also known as data recovery. To get your data back, right-click a folder then press delete. Because the system hides the data, it will remove its file directory and create free space for use. You will have to rebuild the file directory to recover your files.

The risk of using your device before recovering lost data deletes and overwrites previously erased files. When this happens, you won’t be able to recover data successfully. The risk of never recovering files is mainly caused by using a memory card, USB drive, or a hard drive that has less space.

Steps to recover deleted files

In case you erase a file or data by mistake from your device, you should immediately stop using the computer and begin data recovery procedure. Here are some of the ways to recover erased files.

1. Recovering deleted files using data recovery software

Sometimes you may want to recover exact copies of your erased files. In such a case, you may need a third-party data recovery software. There are tools such as disk drill, data rescue 5, testdisk, and so on, recommended for data retrieval in complicated cases like system crash, data retrieval from a virus attack, and more.

2. Recover deleted files from Windows Recycle Bin

In cases where you delete files from your computer and move them to the recycle bin makes the retrieval process easy. All you have to do is to open the recycle bin, trace, and select restore by right-clicking the files. The process will enable you to recover the deleted files back to their original place

3. Restoring older version of deleted and lost files

When your recycle bin is empty, and you need to recover files, try the older version of the erased data using a free backup. You will then restore the built features into Windows. For example, in Windows 7, start by clicking the start button, and navigate to a folder which has the file. Afterward, you will right-click the folder and select restore previous versions and choose the data that you want back.

However, in Windows 10/8.1/8, you will open the folder that has the erased file and click the history knob. You will then see the file history displayed in the folders recent backup. After that, click the previous knob to trace and retrieve the files you need. Lastly, click on the restore button to recover the data.

Preventing permanent data loss

IF you notice your hard drive making unfamiliar crushing, clicking, or whooshing sounds, then turn off your drive. Also, shut down your computer instantly. Such sounds indicate a problem with your hard disk, which can lead to complete data loss.

You can choose a trustworthy recovery firm to help you with recovering crucial data from damaged drives. Sometimes the most effortless recovery efforts could render your data irretrievable.

Conclusion

If you want to recover data, avoid home remedies you get from the web as they can be misleading at times. Although some info on the internet assures you of success, following them can indeed cause harm to your device like permanent data loss. Do not gamble with your data but rather seek help from professionals or use recovery software for data retrieval.

4 new pieces of machinery that will be game-changers for farmers

There have definitely been many incredible technological marvels to appear on farms over the decades, but as we move into 2020 and beyond, new machinery must be introduced for farmers to keep up with high consumer demand.

While farmers across the UK have to face the challenges of climate change, availability and cost of land expansion, as well as the potential consequences of Brexit to contend with, they still have a job to do nevertheless. Just like they’ve always done, farmers will do their best to grow food to help feed a growing population, but the difference right now is that technology is assisting them like never before. These are just some new pieces of farming machinery that are revolutionising agriculture.

Robocrop InRow Weeder

Cool name aside, the Robocrop InRow Weeder is a useful little thing that can mechanically remove weeds without the use of harmful chemicals and long, backbreaking work. As weeds can ruin crops and even livestock in some cases, the Robocrop helps to destroy these unwanted plants and promote healthy crop conditions.

CLAAS combine harvester

It would be fair to say that the combine harvester was due for an update after all these years. CLAAS is releasing a new, updated LEXION model that has been designed from the ground up with input from farmers and contractors to deliver a lean, mean, powerful combine. Throw in a larger threshing drum, laser guidance system, AI assistance, advanced fuel-saving capabilities, and a bigger cabin and set of tyres, and you’ve got yourself a combine harvester that is soon to become one of the most sought-after farming machines in the UK and the world. Check out a world record corn harvest using a CLAAS combine harvester below.

Dewulf carrot harvester/separator

Similarly to potatoes, carrots are root vegetables that typically require a lot of digging and picking by hand, often with dozens of workers needed to complete the job. The Dewulf carrot harvesting machine is towed behind a tractor and is lightning fast and efficient. Seeing just how quickly the carrots are being harvested and separated makes one wonder what other older techniques can be improved upon and changed for the future.

Hortikey plantalyzer

This is perhaps one of the more space-age pieces of machinery out there. The Hortikey plantalyzer can assess the ripeness of tomatoes using sophisticated camera and software technology. The machine will move along the rows and analyse the crops, and then send back data to the farm owner regarding how many tomatoes are ready for picking. While it might seem large and bulky, the technology will become smaller and faster down the line, and it’s possible these machines could be used for many other types of crops one day.

A visual guide to using Instagram to promote your blog

When you are surrounded by a lot of information, you can get confused or when you don’t know you are doing a lot of unnecessary things.

We write a blog with the witty title and revel in how we will achieve overnight success. In blogging, for starters, there is a lot of competition out there. Only on WordPress alone has over 18 million blogs. It means that just publishing your blog is not only the key to success. Of course, securing a stellar WordPress hosting package greatly help along the way as it guarantees the speed and high uptime, but there is more to success than that. You need to do a little bit more effort than that.

Why Instagram:-

For predominantly visual space Instagram is the best option. Instagram is also highly engaging and that is precisely how can increase a loyal following. On Instagram brands just like yours and users as your clients are all in the same place. Instagram has huge potential with over 1 billion monthly users, 500 million of which use the app daily.

Instagram basic are well set up:-You should have perfect knowledge about the Instagram account. There are two parts to your Instagram existence one is the profile and the second is the feed. These both are important and both have equally creative possibilities. People will follow you when your entire account looks are very important because people will see it as a whole.

• User Name:-Name and user name are the two-part term of Instagram. The “username” is what goes after the @sign and is how people remember you and look for you. While “Name” is what shows up right under your username on your Instagram account
• Your Feed:-There are many ways you can promote your brand on Instagram like, if your color is usually muted, don’t post a photo in full vibrant color and will make you stand out. You always have to remember to stay in hand.

Add a Bio:– in your Instagram profile bio, you make sure you write a short but accurate bio telling users who you are, what you are passionate about, and what you do on your blog.  You don’t leave it completely blank. You can add a nice call-to-action and a link to your blog or website.

Post quality and highly relevant content:-You have to work on quality and relevantly before you start adding photos and sharing cool videos on your Instagram profile. If you want to create huge traffic on your blog, and you are trying to promote your blog and your content to a specific audience, you shall start making a list of all types of Instagram posts by which you could create that’s related to your niche.

Screen-capture your latest blog posts:-A smart way to increase viewers on your latest blog post, share it with your Instagram followers is to screen capture your actual blog post by using your smartphone.

If you want to edit it before posting it there is a great ‘Layout app’ for Instagram. If you are implementing this strategy for your blog posts, you shall be adding a short description and some appropriate hashtags related to your blog post topic.

Follow other bloggers and engage with their content:- To grow your Instagram followers posting engaging and “likable” content is one great way is actively follow. ‘like and comment’ on content shared by users in your blogging niche.

Some people have had their Instagram account active for the year but they are not yet to get as little as a thousand followers.  Here is some website by which you can increase followers on your blog post on Instagram. Here is a website in my suggestion https://socialized.me/free-instagram-followers/ this will increase followers on your blog post.

Try using Themes:-You can choose a theme that is relevant to your blog, one that sets your photos apart. You can show differentiate your blog’s brand by choosing a specific style or theme that is different from what other bloggers are using. Find creative ideas on Pinterest or others and look for ways and themes to create a fresh and interesting approach.

By using video function, Give value to your followers, be a leader for your blog post and last but not least updated all changes come on Instagram, these all tips helpful to grow your blog post on Instagram. Followers are like the great content, social media is an effective way of promoting your blog, with Instagram becoming an ever more popular option by the time passing. In this article, we give you some ideas which help you promoting your blog on Instagram.

5 marketing tips for boutique hotels

Marketing is everything in the hospitality industry. If people don’t know about your hotel, the chances are you won’t get many bookings.

Unlike the large brand-name hotels who have an endless pot of cash to spend on their marketing and advertising, boutique hotels tend to be small privately-owned businesses, which can feel overwhelming when it comes to competing with large resorts and international brands. Here are five marketing tips for boutique hotels, helping to attract new visitors to your brand.

Use SEO

First things first, if someone is checking out hotels in your local area, it’s likely that they will use Google, Yahoo, or Bing to complete their search. Guests will want to research into rates, amenities, and attractions nearby, so if you’ve just started running your boutique hotel, there’s a chance your business listing won’t show up in immediate search results, therefore, using SEO (search engine optimisation) can help market your brand and have it appear higher in search results. Make sure to use specific keywords which will allow your website to climb up the Google search ranks.

Use Social Media

We all know how popular social media platforms like Facebook are. With millions of users from across the globe using such websites every day, using social media to market your boutique hotel can do wonders for your business. Whether it be setting up a business page on Facebook or creating an Instagram account to appeal to a younger demographic, the more people who see what your boutique hotel is all about, the better.

Offer Discounts

We all love a knocked down price, so to get more people through the door, why not offer special discounts? It can be a fine line between reducing the price too much and still making money for your business, so you will need to work out how much you can afford to knock off. There are plenty of websites such as Groupon that you can use to promote discounts for you. Word of mouth can make or break a business, so providing incentives and exclusive perks to new and regular customers can see your boutique hotel flourish.

Create Your Own Blog

As a way to engage with your customers, creating your own blog can be a great way for guests to get to know you on a personal level. While you should already have a website in place, keeping your viewers updated with the latest developments in your boutique hotel can show guests how dedicated you are to your business. There are all sorts of platforms you can use to set up your own blog, such as WordPress.

Digital Signage

Keeping up with the times and using digital signage in your boutique hotel is important. Whether it be information points, interactive kiosks, or menus, there are lots of ways on how you can vastly improve your guests’ experience, which is essential when it comes to marketing. You may be interested in using digital signage software by Cenareo who are specialists when it comes to providing digital signage for the hospitality sector, helping to increase customer engagement, sales, and brand loyalty. Cenareo can help your guests have a comfortable stay at your boutique hotel and show them how to navigate the different areas.

Whether you use SEO, social media platforms, digital signage, or create your own blog, there are lots of things you can do to market your boutique hotel. What’s more, many of the options listed are completely free to use, meaning you don’t have to have lots of cash in order to attract more guests to your brand. As with any business, make sure that you have a marketing strategy in place first which can give you more direction on what you need to do to get more guests through the door.

Primark demands landlords give them 30% rent cuts for not using CVAs

Primark is demanding that landlords cut its shop rents by 30 per cent after struggling high street chains used insolvency tools to slash theirs.

New Look, the Topshop owner Arcadia and Monsoon used company voluntary arrangements (CVAs) to close stores and reduce their bills.

CVAs have doubled in the past two years as bricks and mortar retailers have been caught out by the rise of online shopping. The CBI reported that retailers had recorded the longest period of falling sales for eight years.

Primark, which has so far resisted launching an online store, has 189 shops in the UK and made £7 billion of sales last year. In return for rent reductions, the discount fast-fashion retailer has been offering landlords lease extensions or an investment in store refurbishment. “We have a duty to our shareholders to maintain a competitive cost base,” Primark told The Sunday Times.

Its demand will add to the woes of Britain’s listed property companies, including Intu and Hammerson, which are facing investor scrutiny about the inflated values of shopping centres.

Next has secured average rent reductions of 29 per cent. WH Smith is paying no rent on a handful of stores while Julian Dunkerton, co-founder of Superdry, warned that if landlords did not agree to rent cuts he would shut shops. Hotel Chocolat’s founder, Angus Thirlwell, said “arrogant and dominant property owners” were now being forced to be more supportive of retailers.

How digital marketing teams can cut costs

When a marketing budget is bursting at the seams, it can be tempting to make big changes, but these are more like knee-jerk reactions than strategic decisions.

It may be that cuts are necessary for some areas, but before you make any drastic cuts to your team’s resources or consider losing staff, try not to panic. It’s likely that several smaller changes will add up to a more significant saving than you might think.

Making your current processes more efficient and giving employees the tools they need to improve productivity can have significant benefits. Here’s how digital marketing teams may be able to cut costs in simple but effective ways.

Embrace Automated Marketing

A big drainer of time in marketing is the small tasks which eat into your day and prevent you from focusing on the activities that result in profits. Luckily, there are lots of tools now which take a lot of the administration away from your day via automation. There are plenty of social media scheduling tools available, and these can manage your communications and publish content at the best time.

There are also chatbots which can respond to frequently asked customer questions. Mailchimp and Marketo enable you to create and send email campaigns to a schedule and feedback the key statistics so you can analyze its success. Automation and artificial intelligence is not a replacement for humans, but it can definitely take the strain off and give your staff more time to focus on what makes the business profitable.

Don’t Work Harder, Work Smarter

This is particularly relevant to marketing agencies, but it’s also a good lesson for any marketing team. Make your interactions with clients as meaningful as possible by ensuring both you and them are working towards the same objective and tracking the same measures of success. When you do meet to discuss progress on a specific project, you need to be on the same page and can understand exactly what matters to your client from the outset.

In terms of team communication, try to reduce the number of trivial emails by introducing instant messaging tools like Slack, which will streamline inboxes and keep projects flowing.

Find Cheaper Office Supplies

Even digital companies need office supplies, and all too often, we spend too much on the products we use. It could be because we are convinced certain brands are better than others simply because they charge more, or it could be because we have been with the same supplier for a long time and just accepted the price increases. It’s always worth taking some time to shop around and see if you can find a better deal. Visit www.cartridgepeople.com to see if you could be paying less for paper, ink, toner, computer accessories, and stationery.

Target Your Strategy

You could spend a fortune on marketing and generating sales leads, but if the people you’re attracting to your business aren’t likely to buy from you, you’re going to be wasting money. You may be targeting an audience which is too broad, so consider looking at more concentrated, smaller segments. Your audience research should be based on data and not assumptions, but make sure you’re looking at more than age range or professions.

Customer insights should also include buying habits and lifestyle information such as the TV shows they like to watch. It will enable you to create a more bespoke marketing campaign which is more likely to return new customers. Consider using online surveys and customer interviews to gather this information and use it to create customer personas. You will be able to increase your customer understanding on a deeper level.

Lose What’s Not Working

Not every marketing channel is the right fit for every business. For example, many companies spend a lot of time working on creating content for social media platforms when, in reality, this is not where their target customers will be found. You may be spending a week or two collating a monthly email newsletter which doesn’t actually result in any extra business or engagement.

Take an objective look at all your channels and see which is most profitable. That’s where you should be investing your time. You don’t necessarily need to stop using the underperforming channels altogether, but you should make sure you’re using your time and money wisely.

Use Free Marketing Tools

Digital marketing is simply bursting with new online tools and platforms designed to help both agencies and companies to improve their operation. This could be a tool for keyword research like answerthepublic.com or an email marketing platform. Some tools require a subscription fee to open up all their functionality, service support, and intuitive interfaces, but there are lots of free tools out there too.

If you are paying for subscription-based tools, do some research to see if there are any free tools which offer a similar service. Try the free tools for a while to ensure they provide all the features you need, but you may find that you can save a lot of money by using simpler versions.

Go Remote

While remote working isn’t right for every business, it can offer some great benefits to modern teams. It’s never been easier to communicate from email and video conferencing to online instant messaging. By enabling team members to work from home or premises, which are more convenient for them, you are giving your team more flexibility, which is great for morale.

It could also reduce your overheads as you won’t need to furnish, rent, heat, or cool a workspace. You can set specific weekly meetings when the whole team comes together in a virtual meeting space.

Measure Your Performance

If you are spending chunks of time on specific tasks and you have no way of tracking whether or not the time has resulted in new customers, you need to rethink. This also goes for all the cost-cutting changes you’re about to make. You need to be able to test whether or not what you’re changing is having a positive impact on your business. Marketing teams are well-used to A/B testing, so make changes gradually and only rollout those which are proven to be a success.

Beginner’s guide to legally using music in business videos

Business content matters, but the type of content that you pick for your business is even most important.

When people mention “content” to you, you most probably think of the good-old written content. But there is more than this out there!

People have different learning styles and not everybody is ready to digest 3,000-word blog posts. While many take pleasure in doing so and also seem to understand your message, others would rather watch a video, explaining the same concept. So, you have to match your content to different learning styles and personalities.

Now, you can’t have a boring 3-minute explainer video without any background music, can you? This is where music comes in. And if you think you can just choose whatever song you like on the web to beautifully finish off your video content, you’re in the wrong. There are so many legal matters and copyright issues in doing so. But, fear not, this guide will teach you how to legally use music in your business videos, without ever worrying about legal matters. But let’s start with the beginning, shall we?

Why would you use background music?

All types of business videos, from marketing to product presentation and company presentation are proven to get the message out there better when accompanied by music. Still not convinced? Below are three rock-hard reasons why you would want to integrate music in business videos.

• Music influences perception. Depending on how you want your audience to perceive your products or services, you can influence their perception by using the right type of music. Music can instil different views on your company: reliable, comforting, worry-free.
• Music will grab viewers’ attention before the video itself starts.
• It can help brands and businesses create an emotional connection with their viewers. It can also help your marketing team set the mood more accurately. Depending on how you want your audience to feel (excited, emotional, alert) when watching your videos, you can easily achieve it through music.

See, we told you music is a strong tool you can integrate into your marketing efforts! But first, you have to establish which videos demand background music. Otherwise, you risk to throw off all the efforts behind the said video. For instance, while an animated explainer video would be awkward, it could throw off an entire conference presentation. When judging whether you should include or not video presentation music in your content, use common sense. It will help you determine how appropriate integrating music in your content is.

Common misconceptions about music in business videos

People live under the impression that once they find music they like online, they’re free to use it however they want. But, as many have found the hard way, this is highly illegal and you should avoid doing so at all costs. Below are other common misconceptions people have in terms of video music.

• As long as you give credit, you don’t have to worry about legal aspects. Well, this is far from being true. While giving credits is something all artists will appreciate, it offers you no usage rights. So, avoid falling into this trap.
• It’s OK to use any music, as long as you don’t use it to make money off it. This is also false. For artists and copyright laws, it doesn’t matter if you make a profit or not. You will need artists’ explicit permission to use that music in your video content.
• But the Fair-Use Law allows me to do so! Not really, the law allows you to use it for parodies, news, and other video content.

So, if you can’t use whatever music you find online for your business videos, what else is there for you?

What is royalty-free music and how to use it in your business videos?

You’ve heard about this term by now, most certainly. In a nutshell, royalty-free music is the type of music for which you pay once and use it for as long as you like, the professionals at Melody Loops explain.

To choose the right type of music for your business videos, you have to carefully pick a royalty-free music vendor that features a wide selection of categories where you can choose from. This will help you ensure your music for business purposes is exactly what your company needs, and you always send the right message to your audience.

Make sure to only work with reliable and trustworthy royalty-free music vendors. This will help you ensure the music you purchase is actually copyright-free and no legal problems will ever appear when using it.

Besides, reliable platforms will help you ensure all your user data is protected. From name to credit card details, you must ensure everything is in good hands.

Royalty-free music platforms also feature a wider selection of music, whereas new websites can offer users a limited experience. So, again, make sure to do your research beforehand.

Your extra small guide to choosing the right music for business videos

Now that you know why integrating music on some corporate videos is so important, you want to make sure you choose the right type of music every time. Just picking whatever music you find on royalty-free websites won’t do it, so follow the advice below.

• Think of the role your music will have. You want to help you draw attention to the message you want to send, but don’t overdo it. When music is the only thing the viewer notices, you’re overdoing it.
• Intro and outro segments matter. You want to set the mood and to leave a lasting impression on your audience, so pay attention to these sections, too.
• Choose music that speaks to your audience.
• Music pacing matters, too.

If you ever doubt the need to integrate music into your company videos, try to remember the reasons exposed above. It will make a tremendous difference when you choose the right music and integrate it beautifully with video content. Let it speak to your company, and you will see the results

New laws set to crack down on ‘gagging’ clauses in employment contracts

The government says it will crack down on the use of workplace “gagging clauses” to cover up allegations of harassment, discrimination and assault.

Many businesses use non-disclosure agreements (NDAs) to protect commercially-sensitive information.

But bosses have been accused in high profile cases of using the clauses to silence victims of workplace abuse.

The proposed new laws will ban NDAs that stop people disclosing information to the police, doctors or lawyers.

Business minister Kelly Tolhurst said the government would not tolerate the use of NDAs to “silence and intimidate victims to stop them speaking out”.

“The new legislation will stamp out misuse, tackle unacceptable workplace cultures, protect individuals and create a level playing field for businesses that comply with the law,” she said.

Last year, Sir Philip Green was accused of using NDAs to stop several former employees from speaking out about bullying and sexual harassment at his Arcadia retail group.

And earlier this year, dozens of academics told the BBC they were “harassed” out of their jobs and made to sign NDAs after raising complaints about discrimination, bullying and sexual misconduct.

Ms Tolhurst said the new legalisation would ensure that the limitations of the confidentiality clause were clear and in plain English.

It will also provide more advice and introduce new enforcement measures to deal with agreements that fail to meet the legal requirements.

She said the new measures would “protect individuals and create a level playing field for businesses that comply with the law”.

Rebecca Hilsenrath, chief executive of the Equality & Human Rights Commission, said: “Harassment and discrimination should never go unanswered and unchallenged just because victims are prevented from speaking out.

“This new legislation will help to end ambiguity about employees’ rights and stop the misuse of NDAs to protect corporate and personal reputations and obstruct justice.”