Showing posts with label teams. Show all posts
Showing posts with label teams. Show all posts

Friday, August 2, 2019

5 tips for managing international IT teams

Nigel Blythe-Tinker is the Executive Chairman for VGW, the company that revolutionized the social gaming industry with their Chumba Casino and Global Poker brands.

He has extensive United Kingdom and international corporate experience spanning over thirty years and covering all forms of mergers and acquisitions, divestments, corporate finance, restructuring, AIM and FTSE 100 flotations, corporate governance and incentive schemes. He has 17 years of experience within the international gaming sector.

With commercial trade and supply chains across more than 20 countries, globalization remains a backbone of the tech industry as of 2019, based on a recent IT trends analysis from CompTIA. In fact, the research continues, in this past year alone, the United States exported an estimated $322 billion worth of tech products and services around the world.

With this connection to so many global markets, it would stand to reason that more IT leaders have grown their teams to include people from Western Europe, Canada, Mexico, China, Japan, and South Africa, to name a few technology hubs. So if you manage a team of international IT workers, here is what you need to know.

Keep the Emphasis on Innovation

Brainstorm sessions can be difficult enough when everyone is in the same office, but with a team that’s spread across multiple time zones, it can feel near impossible to make sure each person’s ideas are recognized and evaluated. But while it’s a challenge sometimes to push for innovation on a global team, the effort pays off. For example, consider that in 2013, General Electric partnered with the online engineer community GrabCAD to create a new jet engine bracket for its 3-D printer, and the person chosen to spearhead the design was an engineer in Indonesia. So if one of the foremost American tech companies prioritizes global innovation, then it should be part of your team’s culture too.

Use Virtual Communication Tools

Effective communication is important for any team, but when you are located in different countries or even continents, it becomes all the more necessary to keep in touch with each other on digital platforms. In 2018, nearly 50 percent of remote workers used some kind of virtual collaboration software to interact with other employees, a Deloitte survey found, and another 71 percent confirmed these tools made them feel more productive, efficient and connected to their team. Cloud-based project management software, in particular, has gained traction on remote teams because it enables you to monitor workflow and communicate directly on the interface. Here are some options worth using:

  • Slack: $6.67/user per month (standard), $12.50/user per month (plus)
  • Asana: $9.99/user per month (premium), $19.99/user per month (business)
  • Wrike: $9.80/user per month (professional), $24.90/user per month (business)
  • com: $25/month (basic), $39/month (standard), $59/month (professional)
  • Basecamp: $99/month (all-inclusive features and unlimited users) 

Be Intentional Not to Micromanage

If you make a point of hiring a talented and diverse team of people from around the world, it makes sense that you would, of course, want to retain them as long as possible. So in order to keep your workforce engaged, satisfied and committed, it’s important to avoid the tendency to micromanage them. This approach to leadership is harmful because it “hampers their drive to succeed, destroys organizational innovation, and decreases growth potential for both the employees and the company” since “ideation only occurs in safe, empowering environments,” adds Forbes. Instead, equip your team with resources, accountability and trust to perform their jobs without your constant interference.

Learn to Be More Culturally Aware

You probably know–at least on a basic level–that an employee in the United States will have a different framework of communication, operation, and collaboration than an employee in Asia, Europe or the Middle East would. In order build a team that maintains cohesion in the midst of diversity, then you need to prioritize inclusion, respect and cultural awareness. IT is a field that draws creativity from all corners of the globe, so it stands to reason that you will “need a local person’s perspective to understand how the culture […] could affect the market for some consumer goods and services outside the U.S.,” notes Business News Daily. These are some cultural nuances to account for on your team.

  • Languages and colloquialisms;
  • National holidays and local customs;
  • Non-verbal mannerisms and gestures;
  • Etiquette for communication;
  • Business ethics and practices;
  • International privacy compliance;
  • Tax codes and financial standards;
  • Labor laws and work expectations.

Make a Point to Travel Periodically

Even with all the digital modes of communication to interact remotely, it’s still important to have actual face time with people too. This is easier said than done when the employees are dispersed in a number of locations, but if you choose one place to visit each quarter and connect with team members on their home turf, this reinforces that you value the assets and contributions they bring to the business.

Travel is not always convenient, but if you can afford occasional trips to meet with international employees, this instills a sense of authentic relationship. “You no longer just see someone as an avatar—you’ve built up some background context and empathy […] and that means you’ll be much better at working together,” Remote.co enumerates.

Managing international teams can be one of the toughest yet rewarding parts of your job. The ability to meet new people and work together toward your goals is simply an outstanding career accomplishment and will leave you with a euphoric feeling of a “job well done”.


Why do so many sports betting firms sponsor football teams?

Take a look around the English Premier League and Championship this season and you are bound to see a number of sports betting firms’ logos on the fronts of football teams’ shirts.

Over half the Premier League teams have sports bookies sponsoring the fronts of their shirts for the 2019-20 season. Meanwhile, over half the teams in the Championship also have sportsbook names across their shirts. Football fans are gearing up for the new season and can check theladpromocode.co.uk before every round to wager on their favourite teams or betting.com for sports news and tips.

With so many sports bookies gracing the fronts of football shirts in the Premier League and Championship, it begs the question: why do so many sports betting firms sponsor football teams?

A captive audience

Football fans are diehard individuals that love their clubs. Each season, millions of football fans around England not only attend matches live, but they also watch hours of football through televised games and highlights. Football fans are ready for the next round of Premier League and Championship fixtures. With the games nearing, fans can use the William Hill codeto wager on each game in the Premier League and Championship.

Whether watching live in-stadium, on television, or through highlights on social media, football fans are exposed to betting firms’ names and logos on the front of football shirts. By putting their names across football jerseys, bookies can reach far more people than by running traditional adverts on television.

Walking billboards

Not only are football fans exposed to the logos and names of betting firms by watching matches, but supporters are walking billboards when they wear the shirts of their favourite teams.

Last season, Wolverhampton Wanderers’ shirt had the W88 logo across it. According to reports, Wolves sold over 40,000 kits by October for their Premier League return. Many of those shirts featured the W88 logo giving the betting firm the chance to advertise to anyone within eyesight.

Football clubs offer an incredible number of possible customers that traditional advertising can no longer reach. Even social media and online ads cannot reach the potential customers a football shirt offers bookies today.

Fan loyalty

Betting firms have found that football fans are loyal to a fault. No matter how a team does on the pitch or off it, a fan is for life. That loyalty spills over to the sponsors that a football club has and it can see those companies recoup their money several times over.

Liverpool is a great example as for many years Danish beer brand Carlsberg sponsored the club’s shirts. It is difficult to go to Anfield, or even near the stadium today, without seeing thousands of supporters on a matchday drinking the beer. In the spring of 2019, Carlsberg even did a special red version of the lager which sent Liverpool supporters made.

Sports betting firms have used this loyalty and gained thousands of customers. While most betting sponsors that appear on shirts are clubs outside the Premier League’s top six, the Premier League’s biggest teams all have betting partners.

Sports betting firms have found a way to tap into potential customers. Thanks to fan loyalty and the number of eyes available on a matchday, there is an unfathomable number of people they are advertising to.


Esports to be worth over $1 billion by 2020

The esports industry is set to easily exceed $1 billion by 2020 according to Newzoo – the self-proclaimed leader in esports, games and mobile intelligence.

Esports which is essentially competitive gaming, has become a global phenomenon with hundreds of millions of fans from all around the world tuning into esports events via their mobile phones, tablets and computers.

The industry is expected to smash through the $1 billion mark by 2020 as global brands look to take advantage of the popularity of esports via esports betting markets, advertising and sponsorship.

The Esports Market

The primary esports viewing platform – Twitch – has become one of the most regularly watched streaming platforms in the world. The Amazon owned gaming platform and social network is accessed by tens of million pf people per day, and this number is only increasing.

Incidentally, more people watch gaming streams every month than watch news channels. The current esports audience total’s at over 200 million whilst by 2020, the number is expected to exceed 300 million.

Esports are now one of the most popular pastimes on the planet, male millennials especially populate around 80% of esports audiences. This has opened up a huge market for brands looking to advertise directly to millennials.

For the most part, the majority of brands on Twitch that are looking to advertise to the huge Twitch audience are primarily gaming brands – which makes sense given that Twitch is a gaming platform, afterall.

However, it is thought that non-gaming brands are missing out by not advertising via Twitch. At the start of this year, nearly one million people were watching a Twitch live stream at any given point. Millennials are notoriously difficult to market to though, they are very tech savvy and tend to know whether they are being sold something or not, so advertisers need to ensure that they come up with a clever advertising campaign in order to successfully market their product.

Esports revenue is made up of several different streams, the largest being sponsorship and the second largest being advertising. Indeed, over 70% of the esports economy is generated via sponsorships and advertising.

As the esports audience grows larger, the more money advertisers will throw around in order to market to the growing audience. Sponsorship money into esports players, teams and events also continues to increase year upon year – this is the biggest filling in the esports pie.

The general attention on esports is growing exponentially. There are so many things going on, and new games show up every day. Lot of people want to watch esports matches online, so if you want to stay updated about the next esports event you can have a look at website esportsguide.com , where you can find the updated list of all the upcoming esports events out there, so that you will not miss a match or a tournament anymore! If you will also find guides about the games and news about the upcoming tournaments.

Sponsorships

Big businesses from all around the globe are investing into esports. The esports market in China is set to be dominated by Tencent – the multinational investment holding conglomerate. Tencent has become one of the most aggressive promoters of esports and professional gaming.

It cannot be overestimated just how popular esports are in China. Over 10,000 esports teams exist in the country whilst matchups in the countries famous King Pro League tournament garner as many as 240 million daily views.

However, Tencent is not the only company in the world which has coined on to the investment opportunities that esports offers. Walt Disney Co, Amazon and Alphabet are three others that have seen the growth in the industry and jumped upon the bandwagon. One of the biggest esports franchises in the world – Virtus Pro – has grown so large partly due to the investment it received early on.

In 2015, Russian billionaire Alisher Usmanov invested $100 million into the team and that investment has certainly paid off. Beloved in Russia, Virtus Pro have won a variety of different titles across a number of different games and have become one of the most well-known esports teams in the world.

This sponsorship into an esports team also opened the eyes of many people, as well as potential investors. Since that initial investment in 2015, the money being pumped into esports has increased tenfold.

One of the biggest events in the esports calendar is Dota 2s ‘The International’. It is easy to track the growth in popularity of esports just by following the prize pool of Dota Two’s standout event. Every year the event is crowdfunded by fans and each year the prize pool increases in size. The international 2017 prize pool eclipsed $24 million which left a whopping $10,862,683 to the winning team. The upcoming ‘International’ is expected to be even higher.

The Future

Currently, there is no ceiling for esports. Esports is one of the only fan based industries in which fans have a major say in what happens. If esports fans are not happy with something, they will let the powers that be know it in their droves.

You only have to look at the backlash surrounding the FIFA games series and its developers EA Sports to realise that esports fans have a lot of power in shaping the industry itself – in a world where monopolies dominate, often at the expense of the consumers, this is a rare thing.

Currently though, the major esports organisers – Valve, ESL and Dreamhack – are doing an extremely good job of organizing events and ensuring that the fans, players and team alike are all treated to fantastic esports events. The organisers are taking the best things about regular sports and implementing them into esports.

For example, fans are able to use their esports knowledge and place bets on their esports matches via esports betting sites. Esports franchise games such as Dota 2 require a large amount of skill to master but if you put in enough time and effort garnering the knowledge in order to really knowing the ins and outs of the game, you can pick up on small edges when watching Dota 2 streams, making gambling on Dota 2 arguably much more profitable than gambling on a regular sport such as football, for example.

Young people are growing up in an internet age of live streams and it is looking increasingly likely that esports are becoming the sports of the future.

The most popular and well-known esports ‘athletes’ have huge social media followings and are idles for millions of young people worldwide. Esports betting has also made audiences feel even closer to their favourite teams and athletes as they join in with both the heartache and happiness of their idles.

Already mainstream sports teams including European football teams and basketball teams in the USA are creating their own esports teams so they can market their clubs to the new generation of sports fans.

Some sports athletes are even creating their own Twitch channels in order to stream their favourite games to fans.  At the same time, the average attendance in classic American sports such as baseball continues to decrease as Major League Baseball searches for ways to attract millennials – something that is proving difficult in what has become a digital world.

The world is constantly evolving and sport is evolving alongside it. Esports have forced their way into the hearts of primarily young people who have grown up during the digital age. As technology evolves, competitive video gaming will evolve with it and it is hard to imagine esports not getting bigger and bigger in the upcoming years.


Women’s football is now big business

This summer’s Women’s World Cup was a showcase of the best female footballers on the planet with twenty-four national teams gathered in France with the United States taking home their fourth world title.

For many football fans, casual or hardcore, it was their first time to truly watch women’s football. What they should have found while watching those matches was an increased interest in the women’s side of the game by many fans around the globe. Fans of women’s football can visit onlinebettingcodes.co.uk follow Europe’s top leagues this season and bet on their favourite teams. Not only have the top nations and players improved on the pitch with their play, but stronger clubs have taken root across Europe.

In England, the country’s biggest football clubs including Liverpool, Manchester United, Manchester City, and Arsenal all have women’s teams playing fully professional football. While the men’s game has long been the focus of these clubs, the interest in women’s football as sparked them to field teams thanks to financial incentives.

How big is women’s football?

A FIFA forecast claimed over 1 billion people around the globe would watch the Women’s World Cup over various platforms this summer. Of course, FIFA’s forecasts and claims shouldn’t and cannot always be believed. Yet, television networks such as the BBC backed much of what FIFA claimed. England’s Women’s Super League will kick off in early August and fans visit Betclicto wager on each game.

The BBC stated over 22 million viewers tuned into the tournament before England had even reached the semi-final stage. That is nearly double the viewing audience in the United Kingdom for the 2015 tournament in Canada. The exposure of women’s football has increased in the UK, but the favorable time zone with France also helped.

Sponsors taking notice of women’s football

While the Women’s World Cup reached new heights this summer, it could be in the domestic leagues that the game really advances. New sponsors have taken notice of women’s football and the interest fans have to the game.

England’s WSL agreed a sponsorship deal with bank Barclays, long the title sponsor of the men’s Premier League, last spring. The deal is the biggest in UK women’s sports history and will see the WSL paid £10 million over the next three seasons. In addition, there will be £500,000 paid out to the league’s teams, which will be divided based on their final league position.

On an individual club basis, Liverpool’s women’s team, previously sponsored by make-up company Avon, has now reached a deal with Standard Charter. The financial services firm has been a sponsor of the men’s team for some time. They will now cover the ladies’ team as well.

It isn’t just England’s WSL that is seeing an increase in sponsorship money. Chinese firm Alipay agreed to support the Chinese women’s national team in July. The deal is worth approximately £116m.

Women’s football is growing with the World Cup being the catalyst. Now, women’s leagues and clubs are benefitting from the trail that has been blazed. With the women’s game growing leaps and bounds, more major brands are set to get onboard.


How digital marketing teams can cut costs

When a marketing budget is bursting at the seams, it can be tempting to make big changes, but these are more like knee-jerk reactions than strategic decisions.

It may be that cuts are necessary for some areas, but before you make any drastic cuts to your team’s resources or consider losing staff, try not to panic. It’s likely that several smaller changes will add up to a more significant saving than you might think.

Making your current processes more efficient and giving employees the tools they need to improve productivity can have significant benefits. Here’s how digital marketing teams may be able to cut costs in simple but effective ways.

Embrace Automated Marketing

A big drainer of time in marketing is the small tasks which eat into your day and prevent you from focusing on the activities that result in profits. Luckily, there are lots of tools now which take a lot of the administration away from your day via automation. There are plenty of social media scheduling tools available, and these can manage your communications and publish content at the best time.

There are also chatbots which can respond to frequently asked customer questions. Mailchimp and Marketo enable you to create and send email campaigns to a schedule and feedback the key statistics so you can analyze its success. Automation and artificial intelligence is not a replacement for humans, but it can definitely take the strain off and give your staff more time to focus on what makes the business profitable.

Don’t Work Harder, Work Smarter

This is particularly relevant to marketing agencies, but it’s also a good lesson for any marketing team. Make your interactions with clients as meaningful as possible by ensuring both you and them are working towards the same objective and tracking the same measures of success. When you do meet to discuss progress on a specific project, you need to be on the same page and can understand exactly what matters to your client from the outset.

In terms of team communication, try to reduce the number of trivial emails by introducing instant messaging tools like Slack, which will streamline inboxes and keep projects flowing.

Find Cheaper Office Supplies

Even digital companies need office supplies, and all too often, we spend too much on the products we use. It could be because we are convinced certain brands are better than others simply because they charge more, or it could be because we have been with the same supplier for a long time and just accepted the price increases. It’s always worth taking some time to shop around and see if you can find a better deal. Visit www.cartridgepeople.com to see if you could be paying less for paper, ink, toner, computer accessories, and stationery.

Target Your Strategy

You could spend a fortune on marketing and generating sales leads, but if the people you’re attracting to your business aren’t likely to buy from you, you’re going to be wasting money. You may be targeting an audience which is too broad, so consider looking at more concentrated, smaller segments. Your audience research should be based on data and not assumptions, but make sure you’re looking at more than age range or professions.

Customer insights should also include buying habits and lifestyle information such as the TV shows they like to watch. It will enable you to create a more bespoke marketing campaign which is more likely to return new customers. Consider using online surveys and customer interviews to gather this information and use it to create customer personas. You will be able to increase your customer understanding on a deeper level.

Lose What’s Not Working

Not every marketing channel is the right fit for every business. For example, many companies spend a lot of time working on creating content for social media platforms when, in reality, this is not where their target customers will be found. You may be spending a week or two collating a monthly email newsletter which doesn’t actually result in any extra business or engagement.

Take an objective look at all your channels and see which is most profitable. That’s where you should be investing your time. You don’t necessarily need to stop using the underperforming channels altogether, but you should make sure you’re using your time and money wisely.

Use Free Marketing Tools

Digital marketing is simply bursting with new online tools and platforms designed to help both agencies and companies to improve their operation. This could be a tool for keyword research like answerthepublic.com or an email marketing platform. Some tools require a subscription fee to open up all their functionality, service support, and intuitive interfaces, but there are lots of free tools out there too.

If you are paying for subscription-based tools, do some research to see if there are any free tools which offer a similar service. Try the free tools for a while to ensure they provide all the features you need, but you may find that you can save a lot of money by using simpler versions.

Go Remote

While remote working isn’t right for every business, it can offer some great benefits to modern teams. It’s never been easier to communicate from email and video conferencing to online instant messaging. By enabling team members to work from home or premises, which are more convenient for them, you are giving your team more flexibility, which is great for morale.

It could also reduce your overheads as you won’t need to furnish, rent, heat, or cool a workspace. You can set specific weekly meetings when the whole team comes together in a virtual meeting space.

Measure Your Performance

If you are spending chunks of time on specific tasks and you have no way of tracking whether or not the time has resulted in new customers, you need to rethink. This also goes for all the cost-cutting changes you’re about to make. You need to be able to test whether or not what you’re changing is having a positive impact on your business. Marketing teams are well-used to A/B testing, so make changes gradually and only rollout those which are proven to be a success.