Why do so many sports betting firms sponsor football teams?

Take a look around the English Premier League and Championship this season and you are bound to see a number of sports betting firms’ logos on the fronts of football teams’ shirts.

Over half the Premier League teams have sports bookies sponsoring the fronts of their shirts for the 2019-20 season. Meanwhile, over half the teams in the Championship also have sportsbook names across their shirts. Football fans are gearing up for the new season and can check theladpromocode.co.uk before every round to wager on their favourite teams or betting.com for sports news and tips.

With so many sports bookies gracing the fronts of football shirts in the Premier League and Championship, it begs the question: why do so many sports betting firms sponsor football teams?

A captive audience

Football fans are diehard individuals that love their clubs. Each season, millions of football fans around England not only attend matches live, but they also watch hours of football through televised games and highlights. Football fans are ready for the next round of Premier League and Championship fixtures. With the games nearing, fans can use the William Hill codeto wager on each game in the Premier League and Championship.

Whether watching live in-stadium, on television, or through highlights on social media, football fans are exposed to betting firms’ names and logos on the front of football shirts. By putting their names across football jerseys, bookies can reach far more people than by running traditional adverts on television.

Walking billboards

Not only are football fans exposed to the logos and names of betting firms by watching matches, but supporters are walking billboards when they wear the shirts of their favourite teams.

Last season, Wolverhampton Wanderers’ shirt had the W88 logo across it. According to reports, Wolves sold over 40,000 kits by October for their Premier League return. Many of those shirts featured the W88 logo giving the betting firm the chance to advertise to anyone within eyesight.

Football clubs offer an incredible number of possible customers that traditional advertising can no longer reach. Even social media and online ads cannot reach the potential customers a football shirt offers bookies today.

Fan loyalty

Betting firms have found that football fans are loyal to a fault. No matter how a team does on the pitch or off it, a fan is for life. That loyalty spills over to the sponsors that a football club has and it can see those companies recoup their money several times over.

Liverpool is a great example as for many years Danish beer brand Carlsberg sponsored the club’s shirts. It is difficult to go to Anfield, or even near the stadium today, without seeing thousands of supporters on a matchday drinking the beer. In the spring of 2019, Carlsberg even did a special red version of the lager which sent Liverpool supporters made.

Sports betting firms have used this loyalty and gained thousands of customers. While most betting sponsors that appear on shirts are clubs outside the Premier League’s top six, the Premier League’s biggest teams all have betting partners.

Sports betting firms have found a way to tap into potential customers. Thanks to fan loyalty and the number of eyes available on a matchday, there is an unfathomable number of people they are advertising to.

Why sports betting operators like Betway are focusing on online casino

The UK is one of the world leaders when it comes to online gambling. The major bookies and sports betting operators are increasingly taking advantage of a positive worldwide reputation to broaden their markets and revenue share.

As revenues from online bookies in the UK continue to rise, more sports betting operators are making the transition into online casino branches. There are a number of reasons for this shift in focus, but grabbing a larger portion of the potential online gambling market is the key. As the UK betting industry continues to be a world-leader, here are the reasons why so many household names such as Betway are leaping at online casino branches.

Social Media

The rise of social media has proven to be positive for those brands that embrace it. Sports betting operators that have adopted trending social marketing have seen their brand recognition sky-rocket. Names like Paddy Power have joined Betway at the top of the market, with the average Betway casino review showing just how far they have come since adopting the bestcasino.co.uk status. Eye-catching marketing and a broader consumer base have made it almost inevitable that these household names are looking at offering more than ever before.

Proven Interest

Not everyone is into sport, and not every country has the same obsessions with the same sports. By making the shift to online casino gambling, UK firms are able to attract a wider portion of the global gambling community. There’s no disputing that gambling has resulted in one of the biggest UK business success stories of recent years. There are estimates that the UK market alone amounts to £2.8bn into the public purse. With easily recognisable games like roulette, craps, slots, and blackjack, sports betting companies are able to attract more players and more revenue.

Global Access

With such incredible revenue potential in the UK, it’s no wonder that UK brands are looking beyond the horizon at larger and less saturated markets. As more of the globe develop more reliable internet connections, sports betting companies are positioning themselves to take advantage of those markets and get a head start on their competitors.

Mobile Access

You don’t need a PC or even a laptop to get involved with online gambling. Now, you can place a bet, play a game, and collect your winnings using nothing more than your smartphone. That means that UK sports betting operators are diversifying. Now that anyone can gamble from the comfort of their own home, on the daily commute, or on their lunch break, the potential scope for profit generation is bigger than ever.

Improved Security

One of the barriers to online gambling is fears about cybersecurity. Online betting companies have embraced the challenges and are among the first industries to take advantage of the latest cybersecurity trends. With the adoption of resources like the blockchain, online casinos are proving to be one of the more secure forms of online gambling.

As technology continues to improve, the online gambling industry is only set to grow. Tech like virtual reality is set to be the next big leap forward for online casinos, and that means that online sports betting operators are racing to keep up with the brands that started moving more quickly.