Artificial intelligence & content writing: are writers going to be replaced?

At this point, it’s no longer necessary to explain what artificial intelligence and machine learning are.

Both these things are no longer just a technological advancement, they are also slowing becoming embedded into modern culture.

Artificial intelligence can be found in almost every camera-centric smartphone. The use of smart assistants (like Google Assistant or the extremely underrated Bixby) is slowly becoming more commonplace. And while one might argue that smart assistants are not true artificial intelligence (in which case, you’re correct), the fact remains that these smart assistants are laying the foundation for the use of AI in daily life.

But, as with all new technologies, disruptive ones at that, there are going to be some trade-offs to be made. The fact that people may be replaced by AI is a real scenario that’s apt to happen in the same manner that cars have forever replaced horse-drawn carriages as the primary mode of land transport. If you want a visual representation of what such a world might look like, look no further than a video game, Detroit: Become Human.

I mean, just look at this list for reference on jobs that are at risk of getting replaced by artificial intelligence.

We’re all for progress. And while it’s a painful truth, it’s one that needs to be accepted. AI is a disruptive technology and it’s the future. But what does that mean for the digital marketing industry—a market that depends heavily on content?

There are many aspects of digital marketing that are essential to its success. For example, guest posts can help your Google search rankings. Quality content that’s relevant to users is also apt to improve how your website ranks in Google’s search engine. 

For content to be relevant to readers, there has to be a human touch to it. See, what makes us humans unique among all Earthly organisms is that we are not only able to express emotions through art, we are able to evoke them. 

We, humans, are empathic creatures. The arts are an expression of that humanity. The experiences that we encounter as we proceed through life are what makes up our personalities. 

Artificial Intelligence simply cannot make such a connection with other people because arts like writing require a unique style and personality. To be able to emulate one simply isn’t possible with the current tech at our disposal. 

For reference, an AI that was meant to emulate a 13-year old Ukrainian boy was able to beat the Turing test (a test that determines whether an AI is capable of behaving in such a manner that it is mistaken as a human being), albeit, barely. The threshold for passing the Turing test is 30%. This particular AI managed to pass the Turing test with 33%.

For context, would a 13-year old Ukrainian boy be convincing enough to write something that holds your interest in what you’re reading? Maybe. But an AI that can only properly emulate 33% of what that Ukrainian boy would be like? Highly unlikely. 

So, to answer the question, no. Artificial Intelligence cannot replace good writers and a guest posting service. Not by a long shot. So, hire them. You’ll get your money’s worth whenever they churn out quality content for you. 

Have smartphones replaced laptops?

When laptops were first invented, people saw them as a thing that would replace desktop computers.

Of course, this did happen domestically although many people still use desktop computers for their offices and other gaming needs.

Since then, we have seen the rise of smartphones and just how attached the general public is to them. For this reason, we raise the question – have smartphones replaced laptops? Keep reading to find out what we think in this article below.

Social Media

Social media has come a long way over the years and now we are faced with some of the most popular channels including Instagram, Facebook and Twitter taking up space on our smartphones. While, in the past, people would update these channels on their laptops, they now are primarily accessed via smartphones. Some sites like Instagram for example, don’t even let you upload if you aren’t on the app!

Gaming

There are many different forms of gaming that you can enjoy from gaming consoles to PC games and mobile games – but which is most popular? Many people still play games on their laptops, but new mobile games have definitely shown that smartphones have a strong presence. Online casino games are now available on mobile devices meaning that players can open their smartphone and play Vikings Go Berzerk and other slot games. This suggests that smartphones may be taking over when it comes to gaming.

Creating Documents

One of the places that it doesn’t seem that smartphones are overtaking laptops is in creating documents. Many people prefer to type out a document with a full-sized keyboard and a large monitor. This is the case in offices and for those who are running their own businesses. While there are some services for creating documents on smartphones, it is not quite there in terms of technology.

Shopping

Another area to look at when comparing the popularity of smartphones and laptops is shopping. While some people prefer to see items for sale on a larger screen, others do all of their shopping on their smartphones. With apps like Instagram and Facebook now offering shopping features, this is set to become the norm in the future.

General Internet Browsing

Finally, you could say that smartphones are used a lot more for general internet browsing. It is so easy to pick up your mobile phone and perform a quick Google search to find out some information. People can even use voice search to get the job completed quickly and this is why many people don’t want to waste the time turning on their laptops.

Final Verdict

As you can see, smartphones are definitely the most popular choice for many different kinds of tasks. While office workers tend to use laptops or desktop computers, smartphones can be used for pretty much anything else. With technology constantly evolving – who knows what smartphones could be capable in the future. Keep an eye on this technology and how it starts to replace other products that we have been using for years.