Why do so many sports betting firms sponsor football teams?

Take a look around the English Premier League and Championship this season and you are bound to see a number of sports betting firms’ logos on the fronts of football teams’ shirts.

Over half the Premier League teams have sports bookies sponsoring the fronts of their shirts for the 2019-20 season. Meanwhile, over half the teams in the Championship also have sportsbook names across their shirts. Football fans are gearing up for the new season and can check theladpromocode.co.uk before every round to wager on their favourite teams or betting.com for sports news and tips.

With so many sports bookies gracing the fronts of football shirts in the Premier League and Championship, it begs the question: why do so many sports betting firms sponsor football teams?

A captive audience

Football fans are diehard individuals that love their clubs. Each season, millions of football fans around England not only attend matches live, but they also watch hours of football through televised games and highlights. Football fans are ready for the next round of Premier League and Championship fixtures. With the games nearing, fans can use the William Hill codeto wager on each game in the Premier League and Championship.

Whether watching live in-stadium, on television, or through highlights on social media, football fans are exposed to betting firms’ names and logos on the front of football shirts. By putting their names across football jerseys, bookies can reach far more people than by running traditional adverts on television.

Walking billboards

Not only are football fans exposed to the logos and names of betting firms by watching matches, but supporters are walking billboards when they wear the shirts of their favourite teams.

Last season, Wolverhampton Wanderers’ shirt had the W88 logo across it. According to reports, Wolves sold over 40,000 kits by October for their Premier League return. Many of those shirts featured the W88 logo giving the betting firm the chance to advertise to anyone within eyesight.

Football clubs offer an incredible number of possible customers that traditional advertising can no longer reach. Even social media and online ads cannot reach the potential customers a football shirt offers bookies today.

Fan loyalty

Betting firms have found that football fans are loyal to a fault. No matter how a team does on the pitch or off it, a fan is for life. That loyalty spills over to the sponsors that a football club has and it can see those companies recoup their money several times over.

Liverpool is a great example as for many years Danish beer brand Carlsberg sponsored the club’s shirts. It is difficult to go to Anfield, or even near the stadium today, without seeing thousands of supporters on a matchday drinking the beer. In the spring of 2019, Carlsberg even did a special red version of the lager which sent Liverpool supporters made.

Sports betting firms have used this loyalty and gained thousands of customers. While most betting sponsors that appear on shirts are clubs outside the Premier League’s top six, the Premier League’s biggest teams all have betting partners.

Sports betting firms have found a way to tap into potential customers. Thanks to fan loyalty and the number of eyes available on a matchday, there is an unfathomable number of people they are advertising to.

Women’s football is now big business

This summer’s Women’s World Cup was a showcase of the best female footballers on the planet with twenty-four national teams gathered in France with the United States taking home their fourth world title.

For many football fans, casual or hardcore, it was their first time to truly watch women’s football. What they should have found while watching those matches was an increased interest in the women’s side of the game by many fans around the globe. Fans of women’s football can visit onlinebettingcodes.co.uk follow Europe’s top leagues this season and bet on their favourite teams. Not only have the top nations and players improved on the pitch with their play, but stronger clubs have taken root across Europe.

In England, the country’s biggest football clubs including Liverpool, Manchester United, Manchester City, and Arsenal all have women’s teams playing fully professional football. While the men’s game has long been the focus of these clubs, the interest in women’s football as sparked them to field teams thanks to financial incentives.

How big is women’s football?

A FIFA forecast claimed over 1 billion people around the globe would watch the Women’s World Cup over various platforms this summer. Of course, FIFA’s forecasts and claims shouldn’t and cannot always be believed. Yet, television networks such as the BBC backed much of what FIFA claimed. England’s Women’s Super League will kick off in early August and fans visit Betclicto wager on each game.

The BBC stated over 22 million viewers tuned into the tournament before England had even reached the semi-final stage. That is nearly double the viewing audience in the United Kingdom for the 2015 tournament in Canada. The exposure of women’s football has increased in the UK, but the favorable time zone with France also helped.

Sponsors taking notice of women’s football

While the Women’s World Cup reached new heights this summer, it could be in the domestic leagues that the game really advances. New sponsors have taken notice of women’s football and the interest fans have to the game.

England’s WSL agreed a sponsorship deal with bank Barclays, long the title sponsor of the men’s Premier League, last spring. The deal is the biggest in UK women’s sports history and will see the WSL paid £10 million over the next three seasons. In addition, there will be £500,000 paid out to the league’s teams, which will be divided based on their final league position.

On an individual club basis, Liverpool’s women’s team, previously sponsored by make-up company Avon, has now reached a deal with Standard Charter. The financial services firm has been a sponsor of the men’s team for some time. They will now cover the ladies’ team as well.

It isn’t just England’s WSL that is seeing an increase in sponsorship money. Chinese firm Alipay agreed to support the Chinese women’s national team in July. The deal is worth approximately £116m.

Women’s football is growing with the World Cup being the catalyst. Now, women’s leagues and clubs are benefitting from the trail that has been blazed. With the women’s game growing leaps and bounds, more major brands are set to get onboard.